Where do Vehicle Service Contracts & Protection Plans Fit in Ally?
Have you seen the Ally Bank television ad called, “Nothing Stops Us: Ally Team Huddle”? The team is gathered at Ally HQ in a glass enclosed conference room. A manager reminds the team, “Remember, here at Ally nothing stops us from doing right by our customers. Who’s with me?” The half-dozen people in the room respond with “I’m in” and reach their hands into the middle of an impromptu huddle. Just then, in her haste to join the huddle, a woman walks (crashes) into the conference room through a glass panel. Outside the room hundreds of more employees are rushing to get into the huddle. Motley Crew’s “Kickstart My Heart” is their clarion call. The ad is part of Ally’s 2016 enterprise-wide campaign themed “Do It Right.”
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