Get competitive insights on how to drive growth and deliver greater value in warranty and service contract programs through technology and AI, innovative products, smarter customer service, and strategic marketing and sales. And get the most recent regulatory updates to ensure compliance and reduce risk.
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This is a follow-up to an article written by Mike Frosch 2 years ago and reflects further advancements in the subscription space
For decades, the service contract industry has run on a single financial architecture: a single-pay multi-year premium, typically sold at the point of the product purchase. Depending on the product, this may be rolled into the loan and paid off over an extended period.
That model is now being challenged from every direction—by OEMs, direct-to-consumer marketers, Insurtech companies, and increasingly by consumers themselves, conditioned by a decade of streaming, software, and fitness subscriptions to expect “pay as you go” access rather than long-term ownership. What started as a niche billing option is becoming a structural shift across the protection products landscape.
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Effective January 1, 2027, a new Iowa law under HF2756 brings a comprehensive overhaul of Iowa’s regulation of service companies that offer motor vehicle and residential service contracts. The law affects new licensing requirements, fees, disclosures, claims handling, and enforcement.
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Rely Home, Inc., the company behind the Choice Home Warranty brand, has named Mandy Dowson as its Chief Operating Officer, a move aimed at strengthening customer experience and accelerating expansion across its portfolio of home protection brands.
17th Annual Extended Warranty & Service Contract Innovations Conference Scheduled for October 7-9, 2026, at The Drake Hotel, Chicago
As AI, increasing consumer expectations, and evolving business models redefine the warranty and service contract marketplace, leaders from across the automotive, consumer electronics, home, appliance, retail, financial services, legal, and technology sectors will gather October 7-9, 2026, at The Drake Hotel in Chicago for the 17th Annual Extended Warranty & Service Contract Innovations Conference. www.warrantyinnovations.com
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The bill, pending Governor Green’s signature, prohibits unsolicited mail or email that uses high-pressure tactics or is likely to make a consumer believe the sender is affiliated with someone it isn’t and is asking for money.
Full Article: https://natlawreview.com/article/hawaii-bans-deceptive-warranty-mail-and-emails-all-you-need-know-about-hb-1511
On May 5th, 2026, Nationwide Mutual Insurance Company filed a trademark registration with the US Patent and Trademark Office for “NATIONWIDE HOME WARRANTY”
The filing refers to:
IC 035: Home warranty services, namely, arranging for repairs and replacement of major home systems, appliances and parts thereof provided by others pursuant to service agreements.
To View the Filing at USPTO.gov: https://tmsearch.uspto.gov/search/search-results/99804064
Warranty and service contract executives will get more than just presentations at The 5th Annual Warranty & Service Contract Innovations for Vehicle, Home, Smart Products & Consumer Goods, www.globalwarrantyinnovations.com scheduled for April 28–29, 2026, at the Hyatt Regency Orlando — they’ll experience powerful networking during a fast-paced, insight-driven program designed to spark ideas, share solutions, and spotlight exactly where this rapidly evolving market is headed next.
For service contract sellers and providers in Florida, it is important to review Section 501.165 of the Florida Statutes if you offer programs that automatically renew consumer service contracts.
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For a new program, there are three basic options for structure and approach. Each option includes many details, and this summary provides a high-level overview of those options.
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