Cross Country Home Services Names Adam Aharonoff to Leadership Team

New Vice President of Technology will lead efforts towards digitizing the business

FORT LAUDERDALE, FL (April 19, 2018) – Cross Country Home Services (CCHS), a leader in home protection, maintenance and management, announced today the newest addition to its leadership team, Adam Aharonoff, Vice President of Technology. Aharonoff will be a key leader in CCHS’ digital growth strategy and will leverage the company’s existing and forthcoming technology to develop next generation products that provide exceptional customer service experiences.

“Adam comes to us with nearly 19 years of experience in multi-faceted digital transformations on behalf of Fortune 500 companies. I am confident that he will lead CCHS to deliver high value experiences and a team that is trained and ready to execute as we evolve and scale,” said Chris Askew, Chief Operating Officer, CCHS. “Leveraging strategic innovations and bolstering our strong leadership team with exceptional talent, we are on the road to digitizing what is often viewed as an analog industry.”

Aharonoff brings a deep knowledge of digital transformation which will bolster CCHS’ strategic vision through technology, expand product lines, and diversify distribution channels. Before joining CCHS, he served as the Senior Director, Head of Digital Technology at AutoNation, where he defined and delivered strategic direction, digital architecture, and support capabilities for the company’s interactive digital solutions, including the launch of AutoNation Express, a digital platform that brings car-buying online through seamless end to end experiences.

“I specialize in IT strategy and operations, enterprise architecture and customer experience, among other business aspects, and plan to use this expertise to marry the business roadmap at CCHS with innovative technology,” said Aharonoff. “My goal is to address the modern needs of today’s customers by creating a multi-year digital roadmap, bringing all interactions online where customers want to communicate.”

Recently, CCHS rolled out several key technological advancements including the industry’s first Alexa Skill, Home Service Manager; a partnership with Buoy Labs, offering a nationwide, on-demand network of licensed plumbers to install the Buoy™ smart home device for water, and to make repairs or provide other plumbing services in response to Buoy insights; and implementing a new digital Field Service Management platform designed to support a seamless end-to-end customer experience.

For more information about CCHS, please visit

About Cross Country Home Services

Cross Country Home Services (CCHS) makes home care easier with simple-to-understand protection and maintenance plans, a nationwide network of repair service professionals and smart digital tools for solutions to everyday problems in the home. CCHS markets directly to homeowners, and partners with leaders in real estate, financial services, insurance, utilities, retail and connected home device manufacturers to expand its reach. Backed by the company’s award-winning customer support team and nearly 40 years of industry leadership, CCHS is now making strides with digital-forward strategies, platforms and initiatives that are modernizing home management services to address today’s customer needs, as well as to enhance the overall customer experience.  To learn more about CCHS, visit

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