SellMore Protection, a forward-thinking leader in F&I tech, is excited to announce the
official launch of its next-generation F&I product platform – a modern, dealer-first solution designed to drive more revenue, streamline operations, and enhance the customer experience.

Built from scratch with real-world challenges in mind, the platform gives dealerships and TPAs the edge they need to grow faster and sell smarter. Whether your goal is to increase penetration, improve PVR, or simply close more post-sale opportunities, SellMore delivers the tools to make it happen.

Three Powerful Sales Channels – One Unified Platform
SellMore introduces a fresh, integrated approach to post-sale engagement through three high-performing channels:

Renewals – Say goodbye to lapsed contracts. SellMore automatically reaches out to customers before their coverage expires, using a smart, text-driven experience.
Reconsiderations – Not every customer says yes the first time. Our automated follow-up re-engages buyers who skipped protection at the time of sale – giving your dealership a fully transactional second opportunity.
Marketplace – Tap into new revenue with a built-in F&I marketplace on your dealership’s website. It’s seamless, customer-friendly, and fully transactional.

“This launch isn’t just a milestone for us – it’s a game-changer for the F&I space,” said Shawn McCool, President and Founder of SellMore Protection. “We’ve built a platform that directly addresses the frustrations of F&I managers, sales teams, and administrators. It doesn’t just make the process easier – it unlocks growth.”

Key Features That Set SellMore Apart

100% automated – from customer checkout to transferring funds to your dealership
Uses your F&I products, so you stay in control of quality
Markets in your brand’s voice, not a generic template
Keeps your margins intact, so you earn more per sale
Leverages claims data to add real value to renewal conversations
No setup costs, no ongoing fees – and SellMore has the lowest success fees in the industry

The result? More revenue, fewer missed opportunities, and a better sales experience for everyone involved.

“We’re reimagining how F&I is done – agile, modern, and data-powered,” said Amy Evans, VP of Operations at SellMore. “We built this platform to help dealers and TPAs close gaps the industry has struggled with for years, and we are turning those gaps into growth.”

What Our Partners Are Saying

“SellMore has set a new benchmark for post-sale F&I innovation. Their platform doesn’t just solve long-standing industry pain points – it creates entirely new revenue opportunities for dealers and administrators alike.” – Mike Frosch, SellMore Board Member, veteran insurance executive and industry leader.

“As we took a closer look into our business strategy, we uncovered a significant opportunity – our agents and dealers needed better tools to follow up with customers post-sale. We spoke with multiple providers, but SellMore rose above the rest. They not only checked every box, they overdelivered. We’re genuinely proud of this partnership and can confidently recommend SellMore to others.” – Richard Snaith, President, Ascent Administration Services

Try It Out
SellMore Protection is now live and accepting new dealership and TPA partners. Early adopters can take advantage of exclusive launch pricing. To learn more or request a demo, visit www.sellmoreprotection.com.

About SellMore Protection
SellMore Protection is a tech-forward F&I solutions company dedicated to helping dealerships and administrators simplify operations, increase profitability, and deliver standout customer experiences. Built for today’s market – and tomorrow’s growth.