Ally Premier Protection Now Available for Dealers Nationwide

Pilot Dealers Note Excellent Training and Smooth Transition to the New Product and Platform

DETROIT, June 2, 2015 — After a three month pilot test phase, Ally is officially rolling out its flagship vehicle service contract Ally Premier Protection to dealers nationwide beginning this month. The product, which was previewed at the NADA convention in January, features enhanced benefits for auto consumers, powered by an intuitive and easy-to-use technology platform for dealers.

Dealers who participated in the pilot test were particularly impressed with the easy transition to Ally Premier Protection and the level of training they received from Ally. In a survey of pilot dealers, the vast majority (87 percent) of respondents said that the training they received during the transition to Ally Premier Protection was excellent, and 87 percent said that the overall transition was either “seamless” or “very smooth” with no or few unexpected interruptions.

“After pilot testing Ally Premier Protection at more than 60 dealerships, we are very pleased with its performance and the feedback from our dealers,” said Doug Timmerman, president, Ally Insurance. “More than just a product, Ally also provides the service, training and consultative support to help dealers optimize their F&I sales results, achieve higher levels of customer satisfaction, address compliance issues and navigate complex business dynamics.”

Ally Premier Protection is now available nationwide for nearly 650 makes and models of new and used vehicles and features new benefits including expanded coverage eligibility on older and higher mileage vehicles, a disappearing deductible option, and full roadside assistance. On the back end, a cutting-edge technology platform called the Vehicle Protection Center makes the administration and management of contracts easy and intuitive throughout the contract lifecycle and uses simplified processes to reduce errors and speed transactions. The system features claims integration with virtually every Dealer Management System, and provides streamlined operations between Ally and dealer F&I and Service departments.

“As we continue to add premium product offerings to our mix, we are pleased that our dealers recognize the value that our professional training and support programs provide during transitions like the move to Ally Premier Protection,” continued Timmerman. “We believe that our unique combination of products, consultative approach, and experienced people work hand-in-hand to drive F&I performance for our dealers.”

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading automotive financial services company powered by a top direct banking franchise. Ally’s automotive services business offers a full spectrum of financial products and services, including new and used vehicle inventory and consumer financing, leasing, vehicle service contracts, commercial loans and vehicle remarketing services, as well as a variety of insurance offerings, including inventory insurance, insurance consultative services for dealers and other ancillary products. Ally Bank, the company’s direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking. Ally’s Corporate Finance unit provides financing to middle-market companies across a broad range of industries.

With approximately $153.5 billion in assets as of March 31, 2015, Ally operates as a financial holding company. For more information, visit the Ally media site at or follow Ally on Twitter: @Ally


Susan Fitzpatrick
Ally Financial
(267) 387-7540
[email protected]